Dixie\ Social Media Activation
#OFFMYPLATE
What can Dixie take off your plate?
As COVID-19 changed the way people live, daily stressors went through the roof and even the smallest adjustments became ultra frustrating. We created an 8 week social media activation to make life a little easier for as many people as possible. They posted what they needed off their plates, using the hashtag #OffMyPlate, and Dixie answered. We kept kids entertained, set up WFH stations, paid off bills, and even helped wash the dishes (yes, a paper plate company bought people dishwashers).
Animated by Rhea Rannie
Social Posts
A mixture of paid Instagram stories, posts, and Facebook posts.
Concepted by: Brooke Chai and Rhea Rannie / Animated by Rhi Rhi Rannie
Microsite
TV OLV
Arc Creative Team
John Florek: VP, Creative Director
Zach Basten: Sr. Art Director
Brooke Chai: Jr. Copywriter
Rhea Rannie: Jr. Art Director
Tim Donakowski: ACD, Copywriter
Jason Pickar (Digitas): ACD
Roberto Blanco: Creative Director