Dixie \ TV Campaign.

Make It Right

Not all paper products are created equal.

Paper products are supposedly a low-risk purchase—go in, buy cheap, buy bulk, and walk out. Nobody cares if the plates are a little flimsy, right? Well, the internet review section definitely says otherwise. Inspired by the totally disproportionate amount of one-star reviews against paper plates, we created ads that show the hilariously awkward reality of a paper plate failing when you needed it most. 

:06s