Instagram \ Wellbeing Campaign
Be A Friend Like You
When faced with wellbeing challenges, teens believe they should be able to handle them on their own (internally), vs taking direct action with well-being tools. It’s so much easier to be a friend to the people around you than it is to be a friend to yourself. Why is that? We have so much compassion, love, and advice for the people we care about, but when it comes to us? We’re left in the dust. We believe that it’s time for all of us to commit to the most important friendship of our lives -- the one we have with ourselves.
Johannes Leonardo Creative Team
Group Creative Directors: Jeph Burton & Hunter Hampton
Jr. Art Director: Rhea Rannie
Jr. Copywriter: Brooke Chai

